About Us

We’ve all heard that ‘Beauty is Pain’, but why does it have to be? When these things are entirely avoidable, why is there pain, from too-high heels to beauty products tested on animals? 

Hi, my name is Jessica Strouss and I am a fashion design and beauty enthusiast. Since I was young, I was always starstruck by my mom’s closet and the never-ending stretches of clothing racks at the mall.

I studied fashion in college and landed a dream job as a designer before the age of 25. 

Over the last decade, I have watched trends come and go, change and evolve over time. I’m talking about everything from clothing to accessories, makeup to footwear. No trend overstays its welcome, and that’s one thing I love about them.

I have a keen eye for beauty and fashion that is either cruelty-free (as everything should be) or vegan – double points for both. 

I have participated in more shows and showcases than I can remember, and it is time to slow down slightly. While I continue designing behind closed doors, I want to open up my fountain of knowledge to anyone who will listen. 

Please enjoy my website, and I hope you learn a thing or two about how amazing fashion can be!

Jessica Strouss